The Challenge
One of our customers first struggled to understand their customer journey to conversion. They didn't know what steps potential members took before joining, leading to missed opportunities for targeted sales and marketing efforts.
The Solution.
The company worked together with us to implement a marketing automation platform with analytics capabilities. The platform connects with website user data and CRM data to track customer behavior.
The Results
Customer Journey Mapping:
Unified data allows for mapping the customer journey from initial website visit to gym membership purchase.
Targeted Lead Nurturing:
The client can now identify key conversion points and tailor marketing communication accordingly.Increased Membership Sales:
By understanding the customer journey to conversion, Fitness First can optimize lead nurturing and improve membership sales.