The Challenge
A B2C retail company offered generic customer experiences, leading to high cart abandonment rates. They lacked insight into customer preferences across different touchpoints.
The Solution.
Together with us they implemented a data warehouse solution with Microsoft SQL Server. The warehouse integrates data from website interactions, booking history, and customer profiles, enabling personalization.
The Results
Personalized Recommendations: The unified data allows for personalized recommendations on flights, hotels, and activities based on a customer's travel preferences.
Improved Customer Experience: Personalized recommendations enhance customer engagement and reduce cart abandonment rates.
Increased Revenue: Improved customer experience leads to increased bookings and higher revenue.