The Challenge
A health care brand offering memberships struggled to understand their customer journey to conversion. They didn't know what steps potential members took before joining, leading to missed opportunities for targeted marketing efforts.
The Solution.
For them Scandi implemented a marketing automation platform with analytics capabilities. The platform connects with website user data and CRM data to track customer behavior.
The Results
Customer Journey Mapping: Unified data allows for mapping the customer journey from initial website visit to store membership purchase.
Targeted Lead Nurturing: The company can identify key conversion points and tailor marketing communication accordingly.
Increased Membership Sales: By understanding the customer journey to conversion, the company can optimize lead nurturing and improve membership sales.