The Challenge
One of the world’s most recognized brands dominating payment schemes struggled to measure marketing campaign effectiveness across multiple channels (digital ads, social media, flyers). Budget allocation was based on estimates, not data-driven insights.
The Solution.
The payment scheme worked together with Scandi consultants to leveraged reporting platforms to create a unified marketing dashboard. The dashboard integrates data from website analytics tools, social media platforms, and point-of-sale systems.
The Results
Data-Driven Marketing Decisions: Unified data allows for attribution modeling and measurement of campaign performance across channels.
Optimized Budget Allocation: Green Thumb can allocate marketing spend based on what drives the most sales.
Increased Marketing ROI: Data-driven marketing decisions lead to improved campaign performance and a higher return on investment.